Bubbies

EVENT ACTIVATION

project overview

In celebration of National Ice Cream Month, we ditched the cone for something sweeter. Bubbies soft and delightfully chewy, the super-premium mochi ice cream had people saying “bon voyage” to their ice cream expectations!

To get Bubbies mochi ice cream into the hands of ice cream lovers, we loaded up a custom design-wrapped sampling truck and barrel coolers and headed out on the Bubbies Ice Cream Paradise Tour. The tour drove awareness and education of mochi ice cream by traveling to high foot traffic locations in 5 key Florida markets.

ROLE: ART DIRECTION | DESIGN

YARITZA HERNANDEZ

Art + Creative Director

sayhiritz@gmail.com
LinkedIN