I’m Yaritza, a first-generation bilingual Cuban-American & native New Yorker, born and raised in OG Hell’s Kitchen and fueled by Cuban cafecito, elegant design, and branding, but mostly the cafecito.
I have over 18 years' worth of experience, most of which comes from working in in-house creative departments in both multicultural and general market agencies and most recently in educational visual design.
My strategic thinking and get-it-done-attitude have delivered excellent and award-winning results for some of the world’s most-known brands like SunnyD, HBO Latino, Juicy Juice & Dunkin' to name a few, simply because I make it my business to learn their business. I am a Creative and Art Director with a passion for brand marketing brought to life through elegant design while finding solutions through social media, experiential, print, and digital design, and overseeing video and photo shoots for promos, key art, and consumer products.
I am currently available for freelance and full-time opportunities, think we'd be a good match? Shoot me an email or hit me up on LinkedIn and let's chat!
art + creative director
© 2025 Yartiza Hernandez
* MADE IN NYC