video
project overview
For a company that has been making baby food since 1931 and prides itself in making high-quality, safe, and nutritious foods for babies and toddlers it was important to get that messaging across in our spots.
We stuck to the strategy by invoking heartwarming footage of baby’s first meals and touching on those first feelings of parents introducing solids for the first time, it's a big adventure for all.
ROLE: CREATIVE DIRECTION
Art + Creative Director
© 2023 Yartiza Hernandez
* MADE IN NYC