Target: Beauty
PRINT | IN-STORE
project overview
Target beauty Consultants make personalized suggestions and solutions through interactions with guests and sampling events - making the Beauty experience easy and rewarding for customers. It is their priority to put the guest first.
When asked to come up with the "bibles" for their in-store consultants, the solution was to create a clear and concise guidebook for products broken up into different categories, from skin types to seasons. Each book contains easy-to-read product descriptions and suggestions for use.
ROLE: ART DIRECTION | DESIGN
YARITZA HERNANDEZ
Art + Creative Director
© 2023 Yartiza Hernandez
* MADE IN NYC