SunnyD
Promo product development
project overview
In order to help SunnyD transform its brand from a nostalgic 90s icon to one that a new generation can connect to we were tasked to bring the 90s back via an online promotion to win a 90’s inspired Skateboard. By incorporating the brand’s colors into ’90s-inspired design elements, we got major Saved by the Bell vibes!
SunnyD swag is highly sought after and constantly sells out, so when we unveiled a 90’s themed limited edition skateboard, the ‘gram went wild only and a select few got to get their hands on the highly coveted board!
ROLE: ART DIRECTION + DESIGN
YARITZA HERNANDEZ
Art + Creative Director
© 2023 Yartiza Hernandez
* MADE IN NYC