Great Minds
creative direction + design
project overview
My journey with Great Minds began in 2018 as a freelance designer for Geodes® — information-rich books that provide emerging readers with an opportunity to build knowledge while practicing foundational reading skills. I art directed and designed this special series for young readers, carefully curating each book alongside dedicated writers and illustrators, knowing these materials would shape early literacy experiences for children with big minds. Today, as Associate Creative Director for PhD Science, I lead the creative vision for innovative K-5 science curricula, bringing my agency expertise to educational publishing. I've established a cohesive visual language across all products while pioneering in-house motion graphics capabilities. My comprehensive production leadership spans from conceptualizing national videos to directing shoots with meticulous attention to aesthetic quality. I continue to collaborate with math and humanities teams, leading a talented design team that elevates Great Minds' educational storytelling for educators and students nationwide.
ROLE: CREATIVE DIRECTOR | VISUAL DESIGN
yaritza hernandez
art + creative director
© 2025 Yartiza Hernandez
* MADE IN NYC