HBO Latino
experiential
project overview
Based on the graphic novel, the show follows Natalio Arenas a hypnotist who can put people into a trance and make them reveal their innermost secrets. But Natalio suffers from insomnia, which hides a secret of his own in this HBO Latino series.
The McKittrick Hotel in NYC served as the perfect venue to bring dreamy series to life. We transformed and converted its corridors and rooms into parlors where you could get tarot card readings, partake in a group hypnosis session, and grab a keepsake photo of you levitating all while sipping euphoric cocktails from the lounge. The success of this activation was such that it earned us several awards.
ROLE: ART DIRECTION | DESIGN
YARITZA HERNANDEZ
Art + Creative Director
© 2023 Yartiza Hernandez
* MADE IN NYC