Juicy Juice
DIGITAL | VIDEO | PRINT | SOCIAL
project overview
Juicy Juice is bursting with the sweet taste kids love, naturally just ripe juicy fruit. So both mom and Kiddo can smile and feel good when they drink it.
Juicy Juice asked us to bring their brand voice to life through a series of photos and videos to create content for their social and CRM marketing. My role: I had the opportunity to art direct and shoot the pictures for our social content calendars along with our monthly craft series where I got to lead and direct from ideation to completion. Our Crafting with Mom and Cooking with Dad series was extremely successful and allowed me the opportunity to direct a number of video shoots.
ROLE: CREATIVE + ART DIRECTION | DESIGN | PHOTOGRAPHY + CONTENT CREATION
YARITZA HERNANDEZ
Art + Creative Director
© 2023 Yartiza Hernandez
* MADE IN NYC